The Science of SEO

Web Placement Solutions- Search Engine Optimization is a science and given its true respect should be undertaken with the knowledge that it requires time. If you hire a company to do SEO for you and they have a true computer scientist on staff, take advantage of his knowledge and have your site analyzed. Then take that truly valuable knowledge to your web designer and say NO to flash, say NO to "slick" and create a site that can simply be recognized and read by the Google webcrawler. Leave your ego in the bag and your slick flashy web site on the drawing board. Be patient. When the computer scientist tells you it is time to add a PPC or SEM campaign or to release an article or create a blog to further develop the traffic on your site, then you would be wise to do so. Contact Web Placement Solutions for a free site analysis.

The True Nature of SEO process

Web Placement Solutions- The SEO scientist is NOT a web designer...he can diagnose your site’s errors and offer remedies to your site inadequacies but is most likely NOT a web designer that creates a lovely logo or polished, slick website.
This scientist knows what the search engines find the easiest to read and how that relates to moving up the search engine pages and just like a true scientist understands about being patient with the process; with the length of time it may take to get to the top of the pages. This same SEO computer scientist also knows that SEO is a slow and steady puzzle with strategies that require timing, finesse and patience, which is quite a dichotomy in the fast-paced world of internet marketing and the world of instant answers and instant results.Contact Web Placement Solutions for more information on how a sceintist can bring targeted traffic to your website.

The True Nature of SEO

Web Placement Solutions-So there will no longer be any misunderstanding; an SEO company is a firm that consists of a scientist of the highest form, preferably a PHD,and perhaps an award winning virus defeater that can analyze the source code of your website. This person can see the errors; understand where they came from and how to correct them…the ethical and legal way.
This same computer scientist can see if your website (url) has been flagged or can be on its way to being black listed by Google…(black listed: banned from the internet forever). This same scientist can repair the errors via algorithm & code repair. If you are seeking a scientific approach to climbing the search engine pages contact Web Placment Solutions for a free site analysis.

Search ENgine Marketing

Web Placement Solutions- Search Engine Marketing (SEM) is growing much faster than traditional advertising and even other channels of online marketing. This type of marketing is much more scientific and nuanced than traditional print or broadcast marketing. Web Placement Solutions can help you create a marketing campaign to get your business back in the game. If you are still spending your ad budget on print or broadcast now is time to look into Search Engine Marketing.

Pretty website...ugly Source Code

Web Placement Solutions- With the increasing popularity and development of search engines, Search Engine Reputation Management (SERM) has become more important than ever. Consumer generated media (like blogs) has ramped up the public's voice, making points of view - good or bad - easily expressed. Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored and that knowledge of your source code is essential. You must be diligent about not only the content of your site but the legitimacy of the code behind it. Contact Web Placement Solutions for a free website analysis…it is no longer about how beautiful your website looks.

A Bad Reputation on-line can do more than damage your brand.

Web Placement Solutions- Search Engine Reputation Management (or SERM) strategies are often employed by companies and more recently by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries. Many times a website can be flagged or black listed by Google without the knowledge of the business person. Their site can suddenly stop climbing in the Search Engines seemingly for no reason. Having a reputable firm examine the html code to your site can provide some revealing information that could be the reason for the decline in visits to your site. Contact Web Placement Solutions for a free site analysis.

Social Media Optimization vs Word of Mouth

Web Placement Solutions-Social media optimization is related to search engine marketing, but primarily the focus is on driving traffic from sources other than search engines. Social media optimization, if used effectively can work synergistically with an SEO campaign. This method of off site optimization is now utilized where once word of mouth was the process to create energy about your business through friends or family now the most effective, global method is through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the use of writing blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines. Contact Web Placement Solutions to help with your off-site optimization.

Search Engine Marketing

Web Placement Solutions-In 2008, American advertisers spent $13.5 billion on search engine marketing (SEM). The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.[2] As of 2006, SEM was growing much faster than traditional advertising and other avenues of online marketing.[4] Because of the complex technology, a secondary "search marketing agency" market has evolved. Many marketers have difficulty understanding the intricacies of search engine marketing and choose to rely on third party agencies to manage this new type of marketing. If you have questions or interest in the evolution of marketing your business, product or services contact Web Placement Solutions for answers and information.

Creating flow on your Website

Web Placement Solutions- Create a natural flow to your website. Make it as easy as possible for your visitors to go from the general content of your home page to more specific pages. This can be done with links within your content, to an article perhaps or maybe a blog entry. Having a navigation bar at the top and bottom of each page is helpful for visitors to go back and forth through your site. Having a site map at the bottom of the page is helpful for quick reference to the areas of the site that your potential customer is seeking. Keeping targeted traffic on your site, finding your goods and services is one of the best ways to convert them into customers. Contact Web Placement Solutions today for a free site analysis.

Does your Website have too Much content?

Web Placement Solutions- Creating good concise content for your site will influence length of stay for your visitors. You can do this by tightening up the content on your site. If you create content that is compelling and cohesive and leads you systematically through your site, you can be assured that visitors will become customers, share your site with others, offer recommendations and provide you with a positive review. Use easy to read text and font style, stay organized and focused on the content of each page, and use language relevant to your business and industry. Contact a Web Placement Solutions account manager for a free site analysis.

Are your Images optimized?

Web Placement Solutions We can help you with the various nuances that can increase traffic to your business’ website. One of these is optimizing the use of images. All images have a distinct file name and “alt” attribute, both of which you can take advantage of. The “alt” attribute allows you to name the image. This is for the visitor to your site that is using a browser that doesn't support images. Using the ‘alt” attribute provides a description of the image. Giving your image a descriptive file name and alt text makes it easier for image search projects like Google Image Search to better understand your images. Contact a WPS account manager to better understand how to use your images for your business.

The printed yellow pages or Internet?

Web Placement Solutions- If you are still spending a portion of your marketing budget on ads in the printed yellow pages you are wasting your money. Today, more people look for businesses in their area via the internet. Local Internet Marketing is the best use of your funds. This type of advertising, offered by Web Placement Solutions provides your business with Keyword Research, Optimized Company Profile Submitted to Top 6 Local Search Directories, Optimized Google Maps Submission and Back-links to your website along with Google Webmaster Tools and Reporting (Only available if Client has a website). This organic marketing service will have your business address and phone number, hours of operation and web address listed next to the Google Map when a customer is looking for your services. Contact Web Placement Solutions for more information.

Promoting your business on the web

Web Placement Solutions We are always looking for ways to help promote your site in the right ways. Promoting your site can bring increased targeted traffic. One effective way to promote your site is to have a blog on your site with information relevant to your business. You should also be listing your web address on your business cards if you are not doing so already. Newsletters and social networking sites are also a good way to draw visitors to your site. Contact WPS to help you best promote your business.

What are Black Hat Techniques?

Web Placement Solutions- Have you done your research on Black Hat techniques? Here’s a brief explanation straight from Wikipedia: "In recent years, the terms black hat and white hat have been applied to the Search Engine Optimization (SEO) industry. Black hat SEO tactics, also called spamdexing, attempt to redirect search results to particular target pages in a fashion that is against the search engines' terms of service, whereas white hat methods are generally approved by the search engines.[2 ] Some of the black hat SEO tactics include: keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam." You can be confident that Web Placement Solutions is in strict compliance with White Hat requirements. We can help you climb on the major search engines and get the results you need. Contact us for avFree Site analysis today.

Black Hat or Black LIsted

Web Placement Solutions- Are you getting emails in your company inbox that contain words in the subject line such as, “maximize your exposure” or “power your website”? Many of these companies are SEO companies that are hoping to get your attention so that they can take your money and “optimize” your website. Most of these companies use illegal practices to get you up on the search engine pages (optimized) using black hat techniques that can get you booted off of the internet for life. Find out what black hat techniques are; do the research before you hand over any of your hard-earned money. Web Placement Solutions practices only white hat techniques using Google analytics and other tools to get your site higher on the page in the search engines and keep you there…legally. Contact WPS for a free site analysis today.

Web Placement Solutions- If the bulk of your advertising is not online then you may not be in business for long. In the world of today’s technology that sees innovation arrive at the speed of light and then become obsolete with the same pace your business needs solutions and innovations that Web Placement Solutions can provide. The solutions are quite simple yet not easy. With the help of cutting-edge technology backed by Google Analytics and our expert team we can take you through the steps that will get your business and website moving up in the rankings on the major search engines. Contact WPS for a free site analysis today.

Welcome to the21st Century

Web Placement Solutions- As the end of 3rd quarter 2010 quickly approaches are you finding yourself happy with the revenue stream generated by the traffic from your website? If you set aside time to focus on what can be done to your site to create more targeted traffic, I would like to suggest as an exercise, you Google a few of your keywords to see where your site lands on the search engine page. On what page did your site land? If you are not on Page ONE…you need to give Web Placement Solutions a call for a free site analysis. We have the technology to get you moved up in the major search engines to bring your site more targeted visitors and greater revenue. Contact us for your free site analysis and welcome to the 21st Century.

Is your Website properly Coded?

Web Placement Solutions- Now is the time to to take a fresh look at your website. Is it bringing in the targeted visitors you are seeking? Have you tried to create the site yourself with a purchased software kit and are finding that your site looks good but still not enough visits? There are many technical aspects, timing and tools needed to create a website where your consumers can find you…at the top of the search page. Make sure your site, your consumer’s first impression of your business is clean, readable, and user-friendly and works for you so that you don’t have to! Much of what places a site on page one are found in the details of the code of your site. Spend some time with our marketing consultant to create a compelling experience for your customer and a code that the webcrawler can read. Get your business and website ready for the future.

Revitalize your Website

Need a stronger online presence? Web Placement Solutions has what it takes to get you the buzz you seek. What does it take to bring targeted traffic to your site. A thorough understanding and utilization of Google analytics along with a team of highly skilled professionals will personally guide you through the process of revitalizing your website and position. Beat your competition in 2010. WPS is ready, are you?

Internet marketing

Looking at your sales forecasts for fourth quarter? Are you pacing as you predicted? Web Placement Solutions can help you reach your goals by getting your company name at the top of the search page for those looking for your products or services. Once they click to your site we will make sure your site and landing page is ready for those targeted visitors. Make or exceed your sales forecasts for fourth quarter and beyond by optimizing your site. Web Placement Solutions can help you get the exposure you need to achieve your goals.

Use Technology to gain revenue

Web Placement Solutions uses Google analytics, Google webmaster tools and Jiniscore to assess the condition of your website. Through the innovative use of these proprietary tools and technologies we can determine how to best optimize your site to move you up on the search page and to boost the flow of targeted traffic for improved “at bats” for your business. It will be up to you to close the deals; WPS will make sure you get the opportunities.

Time for Cyber Sizzle

Web Placement Solutions- As the end of the fiscal year approaches are you satisfied with the revenue generated from your website? Are you getting the targeted traffic you need? Are you considering creation of a website to launch your business or a new enterprise? Web Placement Solutions can help you achieve your goals. Our technical team can analyze your current site, take a look at its current codes and advise how to best optimize your site. Are you just getting ready to dive into the cyber world with your business? Let our technical team, graphic team and marketing team help bring sizzle to your site to attract targeted visitors. We can help you convert those visitors with an optimized site and user-friendly, revenue generating features. Web Placement Solutions can help get your site into the 21st century with exposure that has a direct, positive effect on your sales and e-commerce results. We are here to help.