Do you Blog?

Web Placement Solutions- Do you have a blog? Do you write articles about trends or news in your industry? If you do write articles, this practice can help establish you as an expert in your industry. If you submit your article to internet article sites it can help you establish a following of readers or fans of your article's content. The practice of writing a blog about news and industry trends can also contribute to attracting potential customers to your site. For more information contact Web Placement Solutions. We are here to help.

Social Media Sites..how can they help?

Web Placement Solutions-Do you have accounts with FaceBook, Twitter, LinkedIn or MySpace? These social media sites can also help to build traffic to your site. If you are unsure of how these tools can help your business contact Web Placement Solutions. We are here to help.

Building Traffic to Your Site.

Web Placement Solutions-Another way to build traffic to your site is to make sure your business is listed when someone searches locally. Local internet marketing involves making sure the name of your business comes up next to the Google map when a potential customer searches for your type of business. Asking your customers to write a complimentary review of your services on sites such as Yelp or City Search will also build traffic to your site. For more information contact Web Placement Services. We are here to help.

How many Websites in Cyberspace?

Web Placement Solutions-There are literally hundreds of millions of websites out in cyber space. If you search a keyword for your site where do you land on those pages? Can you even find your site without Googling the exact name of your business? If you are a about to create a brand new website you are at the back of the line for the search engine WebCrawler. If want your site and business to be found contact Web Placement Solutions. We are here to help.

Is your Website Lost?

Web Placement Solutions-Are you hoping that your website will be found by your targeted customers? Have you created a beautiful website but it is not working for you? The process of moving up the search engines is known as search engine optimization. What optimization does for your site is to move it up on the pages. You want your site to be on page one…think of it as being the largest billboard on the boulevard or the biggest ad in print publication. This optimization occurs behind the scenes…in the code that the WebCrawler reads. If your site is “pretty” but has a broken or nonfunctional code Google will not see it and you will not be visible to your customers. Contact Web Placement Solutions for a free website analysis. We are here to help.

Time to Update your Website

Web Placement Solutions- With the looming update of HTML 5.0 by Google, many changes are in the future. HTML 5.0 will set new standards for all websites. This new version will make obsolete many sites that were created under earlier versions of HTML. Now is the time to make sure that your site will be seen by Google’s WebCrawler. Contact Web Placement Solutions for a free site analysis. We are here to help.

Does Your Website work for you?

Web Placement Solutions-Is your website bringing you the traffic you desire? Are you busy working on your business under the assumption that your website is functional and truly being found by your targeted customer? If you are busy with your business and put on the “back burner” working on what more your website can do for your business then you need to take time to update your site and bring it into the 21st century. HTML 5.0 is coming soon…will your website be left in the dust? Contact Web Placement Solutions for a free site analysis. We are here to help.

What can the crawler see?

Web Placement Solutions- Including the web designer in your initial meeting with the SEO programmer can be crucial in helping the designer understand how SEO works. Having flash elements or JavaScript in your site will not be SEO friendly. The webcrawler does not like dynamic content. It cannot “see” or read it. Drop down menus on tabs can be considered dynamic content. The SEO programmer can guide you to alternatives that are just as visually pleasing while being appropriate for better crawl results. For more information contact Web Placement Solutions. We are here to help.

What to Expect

Web Placement Solutions-When working with an SEO company to optimize your website, it is important to include in the initial recoding phase of the process any of the personnel involved in maintaining or designing your site. It is crucial to maintain open lines of communication as to the expectation of what the SEO Company is doing for your site and length of time needed to make those changes. If you are a business that is adding testimonials or changes to a calendar on a regular basis it is best to have the SEO company make those changes so as not to interfere with the coding of the site. It is also best to provide the content, images, logos, etc in a timely manner. Delays may occur due to miscommunication or unusable content or images provided. For more information, contact Web Placement Solutions. We are here to help.

Be specific with the service you provide.

Web Placement Solutions- Going back to the analogy in my previous blog of counting cars or grains of sand to how the search engines catalog websites; it is helpful to have keywords in your website that are relevant to your business. Consider yourself a prospective client. What would you place in the search window to find your business? Do you make signs, banners and flags? Or do you make neon signs exclusively? Utilizing “signs” as a keyword is casting a wide net since what you actually may do is neon signs only so your key word focus would be neon signs. Zero in on what your key product or service is; make sure it is included in your website content and keywords and the webcrawlers will find you and so will your prospective customer. For more information contact Web Placement Solutions.

Setting Your Plan in Motion

Web Placement Solutions- Setting a plan in motion for increasing traffic to your website which in turn can convert into increased revenue for your business can require a leap of faith. As we become used to the fast paced world of nearly instant everything, search engine optimization involves patience. This seems paradoxical since the internet is SO FAST. Why is optimization so SLOW? Because the process of optimization involves the recoding of your site or re-engineering of your site it takes time. As mentioned in earlier blogs, it requires a scientist. Computer science is not just a label. It is a science. When you invest money in science it can be expensive, but worth the long term investment. Consider that there are billions of different websites and the search engines are trying to count, catalogue or index ALL of them! That would be like trying to count and catalogue all of the cars on the busiest most crowded freeway you can imagine and then some! (think grains of sand...) This requires a mathematical formula (algorithm) and patience. For more information contact Web Placement Solutions.

Social Media Planning

Web Placement Solutions- Do you have a social media plan? Debra Jason of The Write Direction speaks of the need for just such a plan in her latest Newsletter (The Copy Cat - A Quarterly "Scratch" from The Write Direction, Volume XV, No. 3, July-Sept. 2010). To stay up to date in this fast paced cyber world one must take a new look at how to best reach your prospective client. Marketing today is not a one way conversation; it is a multi-faceted, immediate response universe. You would be wise to seek the services of various experts on the creation and implementation of your social media plan. Contact Web Placement Solutions for more information.

What Can You Do for Your Business?

Web Placement Solutions-In your quest to be on page one of the search results be sure that you continue to work on your business and to stay in touch with the latest innovations and news worthy items that are relevant to your industry and helpful to your clients. Become the expert in your field of business. Consider obtaining the email addresses of your clients in order to keep them informed of industry news or changes in services. Set up a newsletter of write a blog and send your clients the link. Let them know if you are running specials or if you are sponsoring a charity event. Keep your name and the name of your business top-of-mind to your clients so when they do need the services you provide your business will be the first one they seek. For more solutions contact Web Placement Solutions.

Are you patient enough for SEO?

Web Placement Solutions-Many of our clients ask us what else they can be doing to make their site move up on the search pages. They are eager to help the organic upward movement of their site once it has been recoded and optimized. Visually, they cannot see what has been done since we do not redesign their website, they are anxious to assist in the process of the online marketing of their website/business. Our advice is to be patient with the organic optimization and become active in social bookmarking, FaceBook, Twitter, etc but most importantly do what you do best--run your business. Be sure to be the best at what you do in your particular industry. Provide your customers with excellent service; make them constantly aware of news and innovations in your industry via Facebook, Twitter or blogs. Not sure how to use these new age marketing tools? Contact Web Placement Solutions we are here to help.

Tortoise vs. The Hare

Web Placement Solutions- I strongly suggest you assume the role of the tortoise in this SEO race and take the slow steady route…you will get there. Slow, steady and simple on the face of it but a finely tuned high-integrity, readable source code in the background driving traffic to your site, and then building on that loyalty and commitment with articles and or blogs, by you the other expert in your own business field. Let the SEO computer scientist be the expert in his area and you be the expert in yours. This synergy will create and sustain a presence on the web that will bring you to the top of the pages and keep you there which will in turn give you the opportunity to generate the revenue for your business. Contact Web Placement Solutions for a free site analysis.

The SEO Scientist

Web Placement Solutions- Do not expect an SEO scientist to be interested in or good at font size, color or style but DO expect that he will know how to analyze and choose keywords for your industry that can help you achieve a higher ranking. He can share with you the difference between high target keywords and over used keywords. This analytical brain will tell you simple is best yet realize that you still desire flash and slick. If you are patient and follow the direction of a computer scientist who has the ability to view your site as the mathematical formula that it is and how when certain variables within that mathematical equation are adjusted can affect the rise (or fall) of your site…you will be rewarded for your uncommon-common sense. Contact Web Placement Solutions for a free site analysis.